6 Tips for Selling in the DMs on Instagram

Want to grow your business on Instagram without feeling salesy? Your DMs are the key. When used right, they can help you connect with the right people, build trust, and turn followers into customers. Here’s how to start meaningful conversations that lead to real results.

1. Start a Real Conversation

Think of DMs as networking, not selling. Build trust first. Share value, like a freebie or helpful tip, before making an offer Example: "I have a free ebook with 30 Instagram ideas—want the link?"

2. Qualify Your Audience

Ask questions in stories and posts to find the right people. This means they are a good fit for your product or service. Example: “Are you struggling with daily meal planning?” Use polls and comments to identify leads before reaching out

3. Frame Your Messages Positively

People are more enthusiastic when sharing wins, exciting news, or moments they’re proud of. Ask, “What’s the most exciting thing happening for you this week?” or “What’s a recent win you’re proud of?”

4. Use Instagram Polls

Post the item you are promoting on your Instagram story. In the next story, add a poll with the question "Want the link?" and give the options "Yes" or "No." This makes it easy for interested followers to engage.

5. Invite Story Replies

Keep it simple. Ask people to reply with a keyword like “workshop”, “offer” or “freebie.” It’s an easy action that gets them into your inbox. This is a quick action for your audience and they only have to send a single word.

6. Reply to comments in the DMs

Move engaged commenters to your DMs. Thank them, give them a genuine compliment, and ask an open-ended question like, "How's things for you?" to start a natural conversation. Engage in the DMs like you would in real life.

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