Episode 93 – Marketing Lessons From A Viral 90s TV Campaign
Show Notes - Episode 91
Show Notes - Episode 91
In this week’s episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark’s “Magic Steps” were the go to shoes and made every little girl feel like a princess.
In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business.
What you will learn:
- How this campaign still sticks with people over 30 years later
- They key thing they did to ensure that this product was a success
- One thing they did that made their campaign a success and you can use this too
- The type of marketing that is often discounted but still works today
- The strategy that helped make this advert stand out
- Why the product was so desirable
Links from the show:
Watch “Clarks Magic Steps” Advert
https://lauraomahony.com/episode93/
Episode 58 – 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
www.lauraomahony.com/episode58
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Did this episode help you or or help you realise that marketing doesn’t have to be so complicated? Let your friend on social media know by sharing a screenshot or selfie of you listening to the episode and what you think. Don’t forget to tag me @lauraomahonydotcom so I can repost it and share the love. I love getting feedback on The Marketing Guide and I love to hear what you think about each episode.
Social Media Sharing is caring
Did this episode help you or or help you realise that marketing doesn’t have to be so complicated? Let your friend on social media know by sharing a screenshot or selfie of you listening to the episode and what you think. Don’t forget to tag me @lauraomahonydotcom so I can repost it and share the love. I love getting feedback on The Marketing Guide and I love to hear what you think about each episode.
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Never miss another episode of The Marketing Guide again!
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Podcast reviews are really important when it comes to the Apple ratings and the more reviews The Marketing Guide gets we can get this podcast out to more people and keep on creating episodes like this. I would really appreciate you taking the time to leave a review and let me know what you liked about the episode you listened to.
How to Leave a review & get a “shoutout for your business” :
https://lauraomahony.com/review
How to subscribe and leave a review:
Never miss another episode of The Marketing Guide again!
Subscribe on Apple
Follow on Spotify
Subscribe on Google Podcasts
Subscribe on Castbox
Subscribe on Podchaser
Podcast reviews are really important when it comes to the Apple ratings and the more reviews The Marketing Guide gets we can get this podcast out to more people and keep on creating episodes like this. I would really appreciate you taking the time to leave a review and let me know what you liked about the episode you listened to.
How to Leave a review & get a “shoutout for your business” :
https://lauraomahony.com/review