Episode 61 – How The Instagram Algorithm Works in 2021

July 5, 2021

There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.

We’ve all seen those posts “the new algorithm” and how saves are the new likes etc

Instagram is shedding more light on how the app’s technology works and how it impacts the experiences that people have across the app.

If you have ever asked “How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?”; and “How does Instagram decide what to show me in Explore?” “How does the algorithm affect my business account” then today’s episode is perfect for you.

what you will learn in this episode:

What is “the algorithm”?
How Instagram ranks Feed and Stories
The most important signals across Feed and Stories
What is “Shadowbanning” and Instagrams latest update
How Instagram ranks Explore
How Instagram ranks Reels
How you can influence what you see on the app and protecting yourself

Links from the show:

Episode 22 of The Marketing Guide – 10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400