What is the buyer’s journey?
The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.
There are a few different variations of the buyer’s journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.
What you will learn in this episode:
- What is the buyer’s journey?
- Why do I need to understand the buyer’s journey for my business?
- What is a Marketing Funnel
- What are the four stages of the funnel
- 3 sales psychology triggers that help convert your leads into customers
Links from the show:
Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Flodesk (see my aff link)
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