• Home
  • Podcast

  • Laura O' Mahony

  • Shop
  • Contact
0

Laura O' Mahony

Step-by-step guide to defining your Ideal Customer Avatar
Instagram / Marketing / The Marketing Guide Podcast

Episode 23 – Step-by-step guide to defining your Ideal Customer Avatar

October 12, 2020

Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.   

In this week’s episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a “shoutout for your business” on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a “shoutout for your business” on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Share

You May Also Like
July 18, 2020

Episode 11 – Seven Creatives Ways to Use Instagram Stories for your Business
July 26, 2021

Episode 64 – 12 Ways To Leverage Social Media To Grow Your Email List
June 21, 2021

#59 – Why I Deleted All Of My Social Media Apps
July 5, 2021

Episode 61 – How The Instagram Algorithm Works in 2021

  • ⬆️ Do you agree? Has a hard no ever been a blessing in disguise for you?
    @lauraomahonydotcom
    lauraomahonydotcom
    •
    Follow
    ⬆️ Do you agree? Has a hard no ever been a blessing in disguise for you?
    2 weeks ago
    View on Instagram |
    1/10
  • Episode 58 of The Marketing Guide - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of StoryBrand is out now 🙌 This episode is solid gold so make sure you grab a pen and paper to take notes! What you will learn in this episode The framework that will help you clarify your message so your customers listen What the 7 elements of Storybrand Framework are J.J gives us his best piece of advice to someone who is starting or growing in their business J.J. shares with us the biggest mistake he sees business making with their website and marketing We find out about the Business Made Simple podcast and J.J. shares with us some exciting news about a new project he is working on Link in bio or lauraomahony.com/podcast
    @lauraomahonydotcom
    lauraomahonydotcom
    •
    Follow
    Episode 58 of The Marketing Guide - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of StoryBrand is out now 🙌 This episode is solid gold so make sure you grab a pen and paper to take notes! What you will learn in this episode The framework that will help you clarify your message so your customers listen What the 7 elements of Storybrand Framework are J.J gives us his best piece of advice to someone who is starting or growing in their business J.J. shares with us the biggest mistake he sees business making with their website and marketing We find out about the Business Made Simple podcast and J.J. shares with us some exciting news about a new project he is working on Link in bio or lauraomahony.com/podcast
    2 months ago
    View on Instagram |
    1/10
  • In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography @aptbphoto and the Savannah Elopement Package. We spoke about the following:  The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.👰 How she learned to pivot harder than Ross from Friends with that couch 🛋 How being active on TikTok how has helped her business grow 🌱 What happens when your video goes Viral ✈ What do you do when you have an "accidental" viral video🙈 How to handle the Trolls (not the cute Dreamworks version)👿 How much content you need to be creating on TikTok/Reels to make an impact on your business🙀 and much more This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs. Link in bio or visit lauraomahony.com/podcast
    @lauraomahonydotcom
    lauraomahonydotcom
    •
    Follow
    In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography @aptbphoto and the Savannah Elopement Package. We spoke about the following:  The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.👰 How she learned to pivot harder than Ross from Friends with that couch 🛋 How being active on TikTok how has helped her business grow 🌱 What happens when your video goes Viral ✈ What do you do when you have an "accidental" viral video🙈 How to handle the Trolls (not the cute Dreamworks version)👿 How much content you need to be creating on TikTok/Reels to make an impact on your business🙀 and much more This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs. Link in bio or visit lauraomahony.com/podcast
    2 months ago
    View on Instagram |
    1/10
  • 🤔 In order to get someone to read our captions on Instagram we need a good opener line or a "hook" but we also need a good closing line or a CTA (Call to Action)⁣ ⁣ 🤷 so what exactly is a "call to action"?⁣ ⁣ 🔥 A call to action is an invitation for a user to take some desired action.⁣ eg. buy now/shop⁣ ⁣ 🙀 Without a "Call to Action" users won't take the necessary steps to engage with your content.⁣ ⁣ 👇👇👇Tell me this: what is your biggest struggle when it comes to writing Instagram Captions?⁣👇👇👇 ⁣ 👇👇👇Answer in the comments (This is a CTA too😉)👇👇👇
    @lauraomahonydotcom
    lauraomahonydotcom
    •
    Follow
    🤔 In order to get someone to read our captions on Instagram we need a good opener line or a "hook" but we also need a good closing line or a CTA (Call to Action)⁣ ⁣ 🤷 so what exactly is a "call to action"?⁣ ⁣ 🔥 A call to action is an invitation for a user to take some desired action.⁣ eg. buy now/shop⁣ ⁣ 🙀 Without a "Call to Action" users won't take the necessary steps to engage with your content.⁣ ⁣ 👇👇👇Tell me this: what is your biggest struggle when it comes to writing Instagram Captions?⁣👇👇👇 ⁣ 👇👇👇Answer in the comments (This is a CTA too😉)👇👇👇
    3 months ago
    View on Instagram |
    1/10
  • Just a gentle reminder that life is short so you may aswell do the things you want to do and make the absolute most of it. Who needed to hear this today?
    @lauraomahonydotcom
    lauraomahonydotcom
    •
    Follow
    Just a gentle reminder that life is short so you may aswell do the things you want to do and make the absolute most of it. Who needed to hear this today?
    4 months ago
    View on Instagram |
    1/10
@lauraomahonydotcom
  • Home
  • Privacy Policy
  • About
  • Disclosure
  • Blog
  • Press
  • Shop

Copyright Laura O' Mahony 2021 Site Powered by Pix & Hue.