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Laura O Mahony

8 Sales Psychology Hacks for Small Business Owners
Business / Instagram / Marketing / Social Media / The Marketing Guide Podcast

Episode 121 – How To Build Trust & Increase Sales With Brand Consistency

August 30, 2022

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In this week’s episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. 

Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald’s is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition. 

In today’s episode, we are diving into the topic of branding consistency and we discuss:

  • what is brand consistency?
  • why does brand consistency matter?
  • 5 ways to create a consistent brand 

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🎙 Mentioned in the show: Episode 118 – The Key to Creating  Viral Content on Instagram – https://lauraomahony.com/episode118

☕️ Starbucks Brand Guidelines – https://creative.starbucks.com/

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