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Laura O Mahony

The Marketing Guide Episode 80
Marketing / Mindset / The Marketing Guide Podcast

Episode 101 – Content Marketing Made Easy: A Beginners Guide (Rebroadcast)

April 18, 2022

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Show Notes – Episode 101

 

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn’t feel that they are being sold to but that they are being helped. 

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:

  • what is content marketing
  • why it matters – how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer’s journey – how you can use content marketing at every stage of the journey
  • Your content marketing strategy – your five-step approach to content marketing

Links from the show:

 

Episode 41 -The Buyer’s Journey on Instagram
https://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 23 – Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/


Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

 

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Did this episode help you or or help you realise that marketing doesn’t have to be so complicated? Let your friend on social media know by sharing a screenshot or selfie of you listening to the episode and what you think. Don’t forget to tag me @lauraomahonydotcom so I can repost it and share the love. I love getting feedback on The Marketing Guide and I love to hear what you think about each episode.

 
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Podcast reviews are really important when it comes to the Apple ratings and the more reviews The Marketing Guide gets we can get this podcast out to more people and keep on creating episodes like this. I would really appreciate you taking the time to leave a review and let me know what you liked about the episode you listened to.

How to Leave a review & get a “shoutout for your business” :
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